Google Analytics - Working with Segments

Hi Learners,

While working with website data, it is essential to understand the value of your visitors. Your website visits should eventually convert into paying customers. Well, for that to happen, a clear understanding of your audience behaviour on the site is imperative.

What are Segments in Google Analytics?
Google Analytics allows webmasters to create something known as Audience "Segments" which splits your overall traffic data into sets of audiences you prefer to set for your website. Segments could be a user using mobile device from a specific country, or a male/female within the age group of 24-29, or simply the set of users who visited your site using Android devices. The list is only limited to your imagination and your understanding of business goals of your website.

How to create Segments in Google Analytics?
Setting up Segments is simple. Just follow through the steps below

1. From the admin section of your Analytics dashboard, select the preferred Property & View.

2. Click on "Segments" under Personal Tools & Assets & click on +New Segment button in Red box.

                               
3. Alternatively, you can also import segments by clicking on template gallery. These are already created by contributors of Google Analytics.

4.Start by giving your segment a definitive name and then selecting the parameters from the left side list to come as close as possible to track the visitor type you have in mind.

5.Once done, click on "Save" button and you should be able to see the goal in the list

Things to know while working with segments

• You can create a maximum of 1000 segments per property and 100 segments per view.
• Your segment will only show data from the time you created the segment (It generally takes a few hours to reflect in the reports)
• Creating segments can help in creating "Audiences" at a later stage.

Hope you found this post useful. Do let me know what you think of it. Leave your views in the comments box below & share this post to people who would like to learn more about Google Analytics.

Thanks for reading. Happy learning.

See you soon!

Mitul

Setting up your website - Working with Content Management Systems (CMS)

Hi Readers,

Firstly, sorry to keep you all waiting for our next post. Its been a while i know :( So lets do the next best thing, pick up the threads from where we left off. You can do one of the few things..

1. Look at the previous post here so you can catch up and get up to speed on what we are talking about. 
2. Follow this blog to ensure you do not miss any important & relevant updates that are posted on this blog.
3. Use the Contact Us form on the Right Hand Side of this blog template.

Great, so let get started. After you have picked the domain that is right for you and the hosting plan that is right for you, your next challenge is to find the right CMS or a Content Management System. For beginners its highly recommended that you pick a hosting plan which  has a CMS integrated along with it. Godaddy has a Wordpress hosting, where Wordpress is the CMS. This means that all the optimizations & updates that wordpress come up with in the future will be taken care by the folks at Godaddy.

Here's how this works...

• After the payment is processed, you will get a welcome mail with a get started link.

• Once you click on "Get Started" you will be redirected to Godaddy India's hosting gateway where you have to login using your "user name and password" Remember, you have chosen a Fully managed Wordpress hosting for your website. This means, the Control Panel (CPanel) will be managed by Godaddy. 

Here, you will be guided to stuff like.

1. Setting up WP panel login and credentials (Wordpress Only, after clicking on "manage")
2. Adding DNS IPs from your domain control panel. (If you have a problem finding your Domain IP, you can use Godaddy Live Chat support. They are pretty prompt.
3. Preview of your website
4. Recommendations from Godaddy team.

 

If you have serious plans for this website, and want to communicate with people in a more professional way, you might want to consider purchasing an email hosting plan (Separately) your web hosting does not always  have email hosting as part of a plan. The benefit is you would be able to set permissions based on professional emails (adam@brandwebsite.com). Also you can link auto -responder email to professional email IDs (offers@brandwebsite.com) benefits for professional emails are many.

Once you have added / linked your DNS you need to go back to the hosting dashboard and click on WP Login.

This will take you to your website's WP dashboard. Something like this.

There we go, your wordpress website is LIVE! In case you have a feeling, what if i do not want to opt for a fully managed Wordpress hosting? What if i have a team of developers who can build a website for me (Expensive option), a team which can manage content in-house (Expensive again) and if i have a team of professionals who can maintain the website without outside help? Dont worry, the answer to your questions will be shared on our next post, Meanwhile you can use the contact form and the comments section to stay updated!

If you have any questions on the above content, feel free to reach out to me. God bless.

Happy learning.

Mitul