While working with website data, it is essential to understand the value of your visitors. Your website visits should eventually convert into paying customers. Well, for that to happen, a clear understanding of your audience behaviour on the site is imperative.
What are Segments in Google Analytics?
Google Analytics allows webmasters to create something known as Audience "Segments" which splits your overall traffic data into sets of audiences you prefer to set for your website. Segments could be a user using mobile device from a specific country, or a male/female within the age group of 24-29, or simply the set of users who visited your site using Android devices. The list is only limited to your imagination and your understanding of business goals of your website.
How to create Segments in Google Analytics?
Setting up Segments is simple. Just follow through the steps below
3. Alternatively, you can also import segments by clicking on template gallery. These are already created by contributors of Google Analytics.
4.Start by giving your segment a definitive name and then selecting the parameters from the left side list to come as close as possible to track the visitor type you have in mind.
5.Once done, click on "Save" button and you should be able to see the goal in the list
Things to know while working with segments
- You can create a maximum of 1000 segments per property and 100 segments per view.
- Your segment will only show data from the time you created the segment (It generally takes a few hours to reflect in the reports)
- Creating segments can help in creating "Audiences" at a later stage.
Thanks for reading. Happy learning.
See you soon!
Mitul
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