Google Analytics - Working with Segments

Hi Learners,

While working with website data, it is essential to understand the value of your visitors. Your website visits should eventually convert into paying customers. Well, for that to happen, a clear understanding of your audience behaviour on the site is imperative.

What are Segments in Google Analytics?
Google Analytics allows webmasters to create something known as Audience "Segments" which splits your overall traffic data into sets of audiences you prefer to set for your website. Segments could be a user using mobile device from a specific country, or a male/female within the age group of 24-29, or simply the set of users who visited your site using Android devices. The list is only limited to your imagination and your understanding of business goals of your website.

How to create Segments in Google Analytics?
Setting up Segments is simple. Just follow through the steps below

1. From the admin section of your Analytics dashboard, select the preferred Property & View.

2. Click on "Segments" under Personal Tools & Assets & click on +New Segment button in Red box.

                               
3. Alternatively, you can also import segments by clicking on template gallery. These are already created by contributors of Google Analytics.

4.Start by giving your segment a definitive name and then selecting the parameters from the left side list to come as close as possible to track the visitor type you have in mind.

5.Once done, click on "Save" button and you should be able to see the goal in the list

Things to know while working with segments

• You can create a maximum of 1000 segments per property and 100 segments per view.
• Your segment will only show data from the time you created the segment (It generally takes a few hours to reflect in the reports)
• Creating segments can help in creating "Audiences" at a later stage.

Hope you found this post useful. Do let me know what you think of it. Leave your views in the comments box below & share this post to people who would like to learn more about Google Analytics.

Thanks for reading. Happy learning.

See you soon!

Mitul

Google Analytics - Setting Goals for your website

Hi Learners,

In our previous posts, we focussed on how to work around the Google Analytics account structure to suite your business needs, then we went through the steps of creating views & filters for your website. The next important setup for you as a marketer is setting up "Goals" on Google Analytics.

What are "Goals" in Google Analytics?

If you want visitors on your website to take certain important actions, like fill up a form, subscribe to a newsletter or interact with your Live Chat App on the website, you definitely want a way to keep track on how many visitors actually ended up meeting your website Goals. By setting up Google Analytics Goals, you are doing just that.

Steps to Setup Goals on Google Analytics

Step 1 - Visit Admin section on your GA dashboard and select the property.
Step 2 - From the View drop-down, choose the view you want to set the Goal for. Then click on Goals under that view.

Step 3 - Click on the Red button that says "+New Goal"

Step 4- Identify your Goal type (Revenue, Acquisition, Enquiry, Engagement) Analytics provides many options as templates under these headers. You can also choose to set up a "custom" Goal option to setup your own Goal. (In this case we want to see how many visitors spend more than 2 mins on our website.

Step 5 - Click on "continue" and give your goal a name (something that defines the nature of your Goal. For this goals its "2 mins +", Choose the Goal type from the list, in this case "duration" and hit continue.

Step 6 - Fill the goal details from the assigned toggle boxes to set the duration as 2 mins
Step 7 - Verify the Goal (Google gives you an estimate of goal performance, based on your past data.
Step 8 - Click on Save and Finish.

Goals are the cornerstone of data that you see on your website. You can create upto 20 Goals for every view in Google Analytics.

Hope the above steps were easy for you to follow. Do leave your comments and opinions on this blog. In our next blog we will learn about setting Audience segments that will help you understand your site audience better.

Happy learning.

Mitul