5 Easy Steps to Create Engaging Social Media Content

(read time: 5 min)

Dear Learners,

In the past few posts, we focussed on some SEO basics and creating content from an SEO perspective. In this post, we will talk about a few simple things you can do to create engaging content for your social media channels.

How would you feel if you create a content piece, publish it on social media and well, there are no likes, comments, or shares or not as much as you expected?

This will be a classic case of disoriented content and believe me many content creators are suffering from this problem. This usually happens when we let ourselves mislead from the core purpose of creating the content – to engage our audience.

In today’s blog post, I will take you through the steps to create the most engaging content that will bring more traffic to your website and more importantly keep your audience engaged.

So, the question is, how do we engage with our audience? By creating unique content that solves a problem or has something to offer to your customers.

Read through these 5 easy steps when creating your next social media post.

1. Research & Discover

While starting a new business or expanding your customer base, it is important to listen to your audience. As a matter of fact, you don’t get to decide what content to publish, your audience makes that decision for you. So, research your audience thoroughly.

Whatever you post on your social media, blog or website should be designed to solve a specific problem that your audience is working with. This will help you to come up with the most relevant content topics for your business.

Just understand or ask your audience what do they want and then create it.

Once you know what to write about – the rest should be easy!


2. Write an attention-grabbing headline

The headline should inspire trust and encourage sharing. They should capture your intention and reader’s interest, as it’s perhaps is the only way to create a first impression and make your users click. It is important to use the keywords to ensure maximum reach.

The better your headline – the better are your chances to stand out in the crowd.

CoSchedule free headline analyzer tool can give you an in-depth analysis of your headline.

So, take your time and get it right!

3. Write a compelling body content

Remember this, writing engaging content has only one purpose - to make the user read the next line and so on!

The best way to achieve this is by telling a story!

Storytelling is a form that connects people, draws the reader in and makes him take an action. This is a perfect opportunity for you to bring the artist out in you and tell your customers what you stand for.

The story can be in a form of infographics, carousel images or a short video followed by a call-to-action.


4. Use original content

There is a lot of content on the internet and most of the information is repetitive. It is not so bad, but a better practice is to write something new. Include your own experiences, thoughts, and knowledge.

Fresh content is the need of the hour and will certainly drive engagement and desired action.

For Social media you can include the snapshots of product offerings from your website and highlight the features or create a video on some real conversations that offer new information. Infographics work best too.


5. Create your own design template

Remember to keep in mind the likes of your audiences. Understand their choices and create what will visually appeal to them.

The key to designing your template is consistency. Be sure to use your own brand colors, themes, images, and other graphics.

The template-based video maker at Biteable is a great place to start.

Let the creative side flow!

Align with the above steps, while creating the content for your next social media post and enjoy the benefits of a highly engaged and motivated audience.

Once you get in the flow, you will find it more exciting and rewarding!

We hope you will get started on creating successful social media content right after reading this. Be sure to leave your opinions in the comments and share this with your friends. If you want to learn more about creating content, be sure to get in touch with the help of the form you see on the RHS.

Have a safe day ahead. Stay indoors. Stay happy.

Mitul Shingadia

SEO - How to look at a website from an optimisation perspective - Part 2

Hey Learners,

Welcome back. Continuing from the previous post about "How to look at a site from an optimisation perspective", we covered the importance of knowing about the business, industry & the website you are working on, the set of actions you want your users to take while they are on your website while dividing them into two categories (Primary & Secondary Goals). If you have missed, you can read about these steps here.

3. List down priority URLs of the website.

You want to list down all the important pages of your website on a sheet that require SEO. In the process of doing so, you also want to observe the URL structure or schema of your websites. For e.g. the Home Page URL could be www.example.com/home.aspx OR www.example.com.html OR www.example.com/. Take into consideration the site wide URLs too. For e.g. for category pages does your site have a URL like www.example.com/category/sub-category.html OR a vague URL like www.example.com/catid=3749.html

Pro-tip - Compare industry benchmark websites & their URL schemas too.

4. List down all the links that are pointing to your website & you are pointing too.

There are so many websites that you could send your visitors too. These include your official Social media pages, partner websites, blogger sites, network sites, ad partners, sub domain sites, e-commerce stores, Online payment gateways & wallets, copyright sites, order-tracking sites, etc. Make note of the quality of sites your website is linked to & ensure these are genuine pages. These links should not hit a dead-end and should be serving content which complements your business.

5. List down Entry-Exit pages, CTA (Call-to-Action) & forms on your website

Your users may land on your site through various sources & possibly on various pages. When they land on these pages, they should be led to a certain valuable action through Call to Action Buttons & eventually your site should be able to capture necessary data through forms, Call-outs, and other important fields.

6. Identify the navigation options available on your website to reach these important pages.

Your important business pages should be easily found on your website. These could be through strategies like a search box, Sitemaps, Home page links or the navigation menus on your site for your products.

With the steps mentioned in the last two posts, you are in a great position to get started with SEO for tour website. In our coming post, we will focus on how to define a set of keywords to rank for your website pages. Hope you enjoyed the post. Be sure to share this far and wide to let more people know about SEO.

Keep coming back to this space for our next post.

Have a great day.

Happy learning.

Mitul Shingadia