5 Easy Steps to Create Engaging Social Media Content

(read time: 5 min)

Dear Learners,

In the past few posts, we focussed on some SEO basics and creating content from an SEO perspective. In this post, we will talk about a few simple things you can do to create engaging content for your social media channels.

How would you feel if you create a content piece, publish it on social media and well, there are no likes, comments, or shares or not as much as you expected?

This will be a classic case of disoriented content and believe me many content creators are suffering from this problem. This usually happens when we let ourselves mislead from the core purpose of creating the content – to engage our audience.

In today’s blog post, I will take you through the steps to create the most engaging content that will bring more traffic to your website and more importantly keep your audience engaged.

So, the question is, how do we engage with our audience? By creating unique content that solves a problem or has something to offer to your customers.

Read through these 5 easy steps when creating your next social media post.

1. Research & Discover

While starting a new business or expanding your customer base, it is important to listen to your audience. As a matter of fact, you don’t get to decide what content to publish, your audience makes that decision for you. So, research your audience thoroughly.

Whatever you post on your social media, blog or website should be designed to solve a specific problem that your audience is working with. This will help you to come up with the most relevant content topics for your business.

Just understand or ask your audience what do they want and then create it.

Once you know what to write about – the rest should be easy!


2. Write an attention-grabbing headline

The headline should inspire trust and encourage sharing. They should capture your intention and reader’s interest, as it’s perhaps is the only way to create a first impression and make your users click. It is important to use the keywords to ensure maximum reach.

The better your headline – the better are your chances to stand out in the crowd.

CoSchedule free headline analyzer tool can give you an in-depth analysis of your headline.

So, take your time and get it right!

3. Write a compelling body content

Remember this, writing engaging content has only one purpose - to make the user read the next line and so on!

The best way to achieve this is by telling a story!

Storytelling is a form that connects people, draws the reader in and makes him take an action. This is a perfect opportunity for you to bring the artist out in you and tell your customers what you stand for.

The story can be in a form of infographics, carousel images or a short video followed by a call-to-action.


4. Use original content

There is a lot of content on the internet and most of the information is repetitive. It is not so bad, but a better practice is to write something new. Include your own experiences, thoughts, and knowledge.

Fresh content is the need of the hour and will certainly drive engagement and desired action.

For Social media you can include the snapshots of product offerings from your website and highlight the features or create a video on some real conversations that offer new information. Infographics work best too.


5. Create your own design template

Remember to keep in mind the likes of your audiences. Understand their choices and create what will visually appeal to them.

The key to designing your template is consistency. Be sure to use your own brand colors, themes, images, and other graphics.

The template-based video maker at Biteable is a great place to start.

Let the creative side flow!

Align with the above steps, while creating the content for your next social media post and enjoy the benefits of a highly engaged and motivated audience.

Once you get in the flow, you will find it more exciting and rewarding!

We hope you will get started on creating successful social media content right after reading this. Be sure to leave your opinions in the comments and share this with your friends. If you want to learn more about creating content, be sure to get in touch with the help of the form you see on the RHS.

Have a safe day ahead. Stay indoors. Stay happy.

Mitul Shingadia

Setting up your website - Working with CMS - Part 3

Uploading Wordpress for your website

Start with Part 1. For the Host, either type in your domain IP or just your domain name. For Username & Password, use the ones that you use to access the hosting or control panel (CPanel) After you add your details, click on "Quickconnect" Once you do that, you will see files populating in Part 3, which means we are now remotely connected to the server via FTP. You will see a list of directories in Part 3 of the Filezilla, we will only concern ourselves with a directory named "Public_html", any content within this directory will be seen live on your website.

Locate your Wordpress setup folder from Part 2 and click on that folder. You will see a list of all the folders within the wordpress setup folder in Part 2. Select all the files & folders from the Wordpress folder (including wp-admin folder) and "drag & drop" them inside the Public_html folder. The file transfer will now start. Which means, wordpress is now being uploaded.

While the transfer is in progress, lets create a database in the CPanel. A database is where Wordpress stores content of your website, including posts, pages, comments, etc

Creating a database for your website

A database is where Wordpress will store data of your website, including images, videos, text files, etc. Start by logging in to your CPanel and look for Databases. Click on MySQL database. Under create new database, Give your database a name.

You want to give this database a friendly name so its recognisable & in future if you have more than one database, its easier to locate your website database.

Now you have the database. Next you need a "User" To create a new user, simply click on New user, assign a username and password. When you are done, come back to the Mydatabase home page.

The next step is assigning "User" to this database. Assigning user (in this case Wordpress) means you are giving privileges (to Wordpress) to modify & manage this database.

To create a new user, you need a give that user a name & choose the database you just created from the drop-down list and click "Add"

The last step in setting up your CMS is to add privileges to your assigned user. To do this, right after assigning the user to a database, you would be driven to the privileges page.

Click on All privileges and then "Make changes" once you see the success message, go back to your database view. Make note of your username, password & database name as this information will be used to connect your database to Wordpress.

Go back to Filezilla to see if the Wordpress upload is completed. If its done, delete the readme.html & licence files.

We will start installing Wordpress by typing in your domain name on the browser. You should see a page which looks something like the below picture.

Proceed after choosing your preferred language. Next you will see a notice which will specify the information you will need before proceeding. It would look something like this...

Follow the proceeding steps to complete a form which will ask for all the above information. Look back to your cPanel dashboard to fill that information without error.

Once you have added all the information correctly, click on submit. A success message will be displayed. Click on "Run the install".

Next you will be prompted to add credentials to your website on Wordpress. Fill in these details

The username and password you provide here will be used as the Admin login for your website. So ensure you have it written down somewhere. When done, click on install Wordpress.

Wordpress is now installed successfully for your website. Click on Login to start using your website with Wordpress.

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This completes our 3 part series of Working with CMS for your website. If you wish to re-read the series to get a better picture of how its done, follow the below links.

1. Working with CMS - Part 1
2. Working with CMS - Part 2

I hope you enjoyed reading this series. Do leave your messages and doubts in the comments section on this blog. Alternatively you can also leave a message through the Contact form on this website.

Our next blog will be on Setting website visitor tracking with Google Analytics. Thanks for taking the time to read through this blog. Keep coming back for more digital dope.

Happy learning.

Mitul Shingadia