Live Workshop - How to be a Film Maker

Live Workshop on Creating Copy that Sells - By Mitali Soni

Google Ads - An Introduction

Dear Learners,

Welcome back to my blog. In the previous posts, I have shown you various ways of driving visibility on Search engines by making your website "Search Friendly". Which is popularly referred to as SEO. However, as marketing landscape keeps changing, it’s important to keep optimizing and finding opportunities to show your brand when your prospects are actually searching for your product or service.

Google is a competitive space and it might take a while before your page’s start ranking for your desired keywords. Successful marketers know and relate to this fact, which is why they include Paid Search platforms as a channel to enhance visibility & eventually drive traffic that converts on your website. This essentially means that you now have opportunities to showcase your products & services right in the top search results on a mobile or a desktop device in the form of Ads!

Introduction to Google Ads

Google Ads is a platform that allows website owners or businesses of all shapes & sizes to advertise their content and products or services to people who are actively looking for them on the Google's Network. These ads are an extension to your brand content on the web which allow users to identify you and engage with you. Google allows great amount of flexibility to the advertiser to decide how their ads might look through this platform. 

What are Google Networks?

Google allows advertisers to advertise on Google's 3 major networks.

• Search Network
• Display Network
• Video Network

Let's get a bit more clarity. 

Google Search Network

As per Google, the Search Network consists of the Google Search engine, this includes all country-specific TLDs (Top-Level Domains) like google.co.in, google.co.uk, google.co.au, etc. The search network also includes Google's partner Search engines like Aol.com, duckduckgo.com, rediff.com, etc. You typically advertise on this network when you want to target your ads to people while they are actively searching for your content, products, or service. Your ads on this network might look a bit like the ones showcased below...

Google Display Network

There are millions of websites, blogs & single HTML pages on the internet. A lot of these websites wish to make some extra money by displaying ads on their pages. Google offers website owners to do just that with the help of its publisher platform called Google Ad-sense. According to World Wide Web Size Google has indexed more than 4.5 Billion pages on the internet (That’s more than the number of websites!) This is Index of pages is Google's Display network. You typically advertise on this network when you want to target your audience while they are actively engaging with the content related to your product or service. Your Ads on Google's Display network might look like the ones showcased below...

Google's Video Network

While the content on websites is growing at a great pace, video content is taking center stage & grabbing attention for the brands. At the center of video content platforms are YouTube. YouTube is also considered to be the second-largest search engine in the world. And it goes without saying that advertising on YouTube is just as important for brands as it is on Google's Search Network. 99.9% of Google's Video Network consists of YouTube. You typically advertise on YouTube, when you want to target your users while they are watching a video related to your business on YouTube or YouTube partner sites or YouTube, embeds on someone else's websites. Your ads on YouTube might look like the ones showcased below.

We hope this post helped you understand the Google Ads eco-system a little better. You can write to me with your thoughts, doubts, or suggestions in the comments section. We will be back with our next post on how to create a Google Ads account & if you have already created one, how to sign in to an existing Google Ads account! Have a great day ahead & keep learning

Cheers,

Mitul Shingadia

5 Easy Steps to Create Engaging Social Media Content

(read time: 5 min)

Dear Learners,

In the past few posts, we focussed on some SEO basics and creating content from an SEO perspective. In this post, we will talk about a few simple things you can do to create engaging content for your social media channels.

How would you feel if you create a content piece, publish it on social media and well, there are no likes, comments, or shares or not as much as you expected?

This will be a classic case of disoriented content and believe me many content creators are suffering from this problem. This usually happens when we let ourselves mislead from the core purpose of creating the content – to engage our audience.

In today’s blog post, I will take you through the steps to create the most engaging content that will bring more traffic to your website and more importantly keep your audience engaged.

So, the question is, how do we engage with our audience? By creating unique content that solves a problem or has something to offer to your customers.

Read through these 5 easy steps when creating your next social media post.

1. Research & Discover

While starting a new business or expanding your customer base, it is important to listen to your audience. As a matter of fact, you don’t get to decide what content to publish, your audience makes that decision for you. So, research your audience thoroughly.

Whatever you post on your social media, blog or website should be designed to solve a specific problem that your audience is working with. This will help you to come up with the most relevant content topics for your business.

Just understand or ask your audience what do they want and then create it.

Once you know what to write about – the rest should be easy!


2. Write an attention-grabbing headline

The headline should inspire trust and encourage sharing. They should capture your intention and reader’s interest, as it’s perhaps is the only way to create a first impression and make your users click. It is important to use the keywords to ensure maximum reach.

The better your headline – the better are your chances to stand out in the crowd.

CoSchedule free headline analyzer tool can give you an in-depth analysis of your headline.

So, take your time and get it right!

3. Write a compelling body content

Remember this, writing engaging content has only one purpose - to make the user read the next line and so on!

The best way to achieve this is by telling a story!

Storytelling is a form that connects people, draws the reader in and makes him take an action. This is a perfect opportunity for you to bring the artist out in you and tell your customers what you stand for.

The story can be in a form of infographics, carousel images or a short video followed by a call-to-action.


4. Use original content

There is a lot of content on the internet and most of the information is repetitive. It is not so bad, but a better practice is to write something new. Include your own experiences, thoughts, and knowledge.

Fresh content is the need of the hour and will certainly drive engagement and desired action.

For Social media you can include the snapshots of product offerings from your website and highlight the features or create a video on some real conversations that offer new information. Infographics work best too.


5. Create your own design template

Remember to keep in mind the likes of your audiences. Understand their choices and create what will visually appeal to them.

The key to designing your template is consistency. Be sure to use your own brand colors, themes, images, and other graphics.

The template-based video maker at Biteable is a great place to start.

Let the creative side flow!

Align with the above steps, while creating the content for your next social media post and enjoy the benefits of a highly engaged and motivated audience.

Once you get in the flow, you will find it more exciting and rewarding!

We hope you will get started on creating successful social media content right after reading this. Be sure to leave your opinions in the comments and share this with your friends. If you want to learn more about creating content, be sure to get in touch with the help of the form you see on the RHS.

Have a safe day ahead. Stay indoors. Stay happy.

Mitul Shingadia