Making SEO friendly content - Part 1

Hi Learners,

Welcome back to my blog. In our previous posts we spoke about the website design and architecture related parameters that can influence search engines like Google to start ranking your website. In todays post we will go through a few (if not all) content based qualities search engines "appreciate" on your business website. You can also use the below requisites as a checklist when you are working with your content planning team. Lets dive right into it without any further ado.

Keyword Focus of the content

Google and other search engines are designed to understand web page content with the help of "keywords" they discover in the content. This can be looked at from various angles, they can appear in the Titles, headlines, part of the written text which is visible to your users, image tags, etc. Most forward looking websites do not fail to capitalize on this discovery behavior of the search engine to their advantage by creating small & highly targeted pieces of content. This might mean more pages on your website, but its worth the effort. If you want to analyse the keyword focus position of an existing web page. You can use Keyword Density checker tool to get interesting numbers on your url.

You an alternatively copy-paste text on this tool and get results too.

Content Links - Internal and External

Internal links: These are hyperlinks on the content of your website that take your users to other useful pages on your own website.

External links: These are links that take your users away from your website, to another website not necessarily operated by you.

The search engine crawler follows the pages of your websites based on the links it finds on every page. So the cardinal rule of ranking is that you do not need and broken links on your website. In case you are not sure if your weblinks are working fine, you can check this using Broken Link Check, a tool that gives you a clear idea about the link status of your website. However this is only the first step of the process, you need to carefully evaluate the content quality and genuinity of the pages that you are linking to and the ones that are linking back to you. Search engines like high quality genuine content with valuable links, hence it also gauges the quality of your page based on this parameter. Here are a few things you want to avoid...

1. Linking to a page / website with spammy content.
2. Linking to sites without any co-relation to the content of your website.
3. Linking to a page / website with thin and senseless content
4. Linking to a page with derogatory content
5. Linking to a page with content creating religious and terror biases
6. Linking to adult content
7. Linking to sites which are selling illegal products
8. Linking to sites which are prone to hacking
9. Linking to sites that are created to just serve ads, not provide information. 

To evaluate your links, you can use SEO Review Link Analyser tool to get started. Ofcourse this would require manual screening too. 

Hope working on the above two parameters keep you busy till we meet again in our next post. Do try these out and share your feedback on the comments section. You can also leave your queries and concerns on the contact us form.

Wish you all the luck with your venture.

Happy learning,

Mitul Shingadia