SEO & Keyword focussed content

Hi Learners,

Welcome back to this blog once again. In our previous post we discussed a standard approach towards keyword research & how effective keyword research can become a backbone to your organic traffic strategy. Along with an awesome keyword list comes an effort to create great keyword focussed content. It is this content that is Indexed by search engines like Google & stored in its vast databases along with similar themed pages. This brings us to understanding the concept of crawling & Indexing

What is Crawling & Indexing of a website?

Search engines like Google are always in the "discovery process" and is constantly looking for fresh content & valuable pages. When Google discovers your web page it does that with a software program called "Spider". The Google crawler program is known as "Googlebot" It is this spider which goes through every nook and corner of your page and collects data and puts in in a "Bag" This crucial step is called Crawling. Over the years Google has been very efficient at upgrading its crawling capabilities and as a result the Googlebot now is a sophisticated piece of software program which not only collects data but also understands this data based on context & intent of the article and words used.

In the example above, lets say a website is being crawled, the spider will go through the top navigation bar, the image, the words mentioned on the page & the button that leads the user to another page. Google bot will now put all this data in a bag and start storing it in topic based baskets. This process of storing is called Indexing.

For a website, its important to get the most important pages Crawled & Indexed. 

Keywords and content in SEO 

Once you have a centralised list of keywords along with traffic estimates from tools like Google keyword planner & UberSuggest, your next challenge is to create attractive and useful content. According to most analysts, there are a few qualities that Google determines in your content for it to deem as valuable. Here is a a ball park list.

Keyword focus

If the central theme of your page is about "Leather wallet" then you want to have a balance of keywords leaning towards leather wallet concepts and ensure leather wallets are mentioned through out the page in subtle ways. You want to include them in multiple elements on the page like headlines, URL, words in a paragraph etc. Generally acceptable keyword density is about 25-28% if done subtly.

Content Variety

 If your central theme is Leather wallets, you not only want to write an article about it, you also want to upload a video, a picture gallery, some important links and if relevant some reviews & testimonials with additional snippets of information about leather wallets. This not only makes your page content rich but also provides an insight into how knowledgeable your page is about its central theme.

Frequency & Recency

Google loves fresh content & wants to serve its users the most recent articles and other information available on the internet. Hence its important to update your information and customer centric pages frequently especially if you are focussed on certain site-wide keywords.

User generated content (UGC)

A dash of reality is always preferred and considered as genuine content. If a certain UGC element on your page justifies the keyword concept, the probability of your web page to rank goes up.

Researched content

With variety & centricity comes authenticity of content. Your content should be well researched and backed with important links which adds credibility to your web page. This should be reflected across all formats of content across your branded content.

Importance of keyword focussed content cannot be ruled out in SEO, it drives intent based traffic and produces relevant results for any business in focus.

I hope you enjoyed this post and found it informative. Keep writing great content & keep driving traffic.

Hope to see you soon on my next post.

Thanks & regards,

Mitul Shingadia