Setting up Google Analytics on a Wordpress website

Hi Learners,

A website can only be as effective & efficient as the data it collects. Data is king & user experience on your website is the queen. When you know what channels are driving the most profitable traffic to your website, you want to put your efforts into that particular channel. Same goes for the popularity of your pages, the demography of your visitors on the site and content on your website. Such data can prove to be invaluable to a marketer, business owner or a brand manager.

You can effectively understand, interpret and implement insights from this data by placing a simple java script code on your web pages that you want to track. If you are managing your website on Wordpress, you can simply link your website to your Google Analytics account without any fuss or need to implement an HTML script. Wordpress works best with the help of small piece of "software" called "plug-ins" To browse through different kinds of plugins you can use with your Wordpress website, visit here. For Google Analytics implementation, we will use a plugin called MonsterInsights.

Step 1 - Activate the Monsterinsights plugin:

• Log into your Wordpress dashboard & click on Plugins on the left menu. Then click on Installed Plugins. Search for monsterinsights on the top search box. Ensure the plugin is activated.

Step 2 - Signing up with Google Analytics

• Signup with Google Analytics with the gmail ID associated with your website. You will be directed to add a property. Fill up the form as above with Account Name as your business name for eg, DBS Trade Corp, Website Name as what do you call your website for Eg: "Buy From Dharavi" & finally the website URL. The actual link. Follow the steps & agree to all the popups that come in the process.

• You should be driven to the Admin page of Google Analytics. Review the information you see under Account & Property. Then click on Tracking Info under Property column. Under View column, you should see "All Website Data".

Step 3 - Authenticate your Wordpress website with Google Analytics.

• Visit your WP dashboard, click on Insights on the left menu & then go to "Settings. You should see the blue Google Authentication button. Click on it to reach the gmail verification. 

• Click on "Get Google Code"

• After email verification, you will see a multi-digit code like the one above. Copy that code and reach out to your Google code window message.

• Paste this code in the empty box and hit "Next"

• You will be directed to the Profile page. From the drop-down menu, pick "All website data" for your domain and click on Next.

• You should see a success message like the one above. Close the message box & Save the changes you made to this page.

Congratulations, you have successfully linked your Wordpress website with Google Analytics. 

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Keep coming back. 

Cheers,

Mitul Shingadia